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Build Digital Tools That Older Adults and Caregivers Will Actually Use
The gap between a well-intentioned digital product and one that gets abandoned after three log-in attempts is almost always a research gap. We help you close it — before it becomes a costly redesign.
About This Space
Technology for Aging & Caregiving
Older adults and caregivers have distinct needs, motivations, and pain points when it comes to technology — and understanding them early in your product development process saves significant redesign cost down the line.
This space sits at the intersection of healthcare, human-centered design, and the lived realities of aging. Whether you're building a remote monitoring platform, a care coordination app, or a smart-home safety system, the stakes are high and the margin for usability error is low.
We help product managers, UX researchers, and healthcare innovators move from assumption to evidence — so the tools you ship actually fit into the lives of the people who need them most.
Why It Matters
1 in 5 Americans will be 65+ by 2030, driving demand for age-friendly digital health tools
53 million unpaid caregivers in the U.S. need better digital support to manage complex care
Research gaps remain the #1 reason aging-focused products fail at adoption
What We Explore
Four High-Impact Areas in Aging Technology
Our research spans the full ecosystem of digital tools that touch older adults and caregivers — from clinical platforms to everyday apps. Each area demands a nuanced understanding of trust, access, and real-world adoption.
Telehealth & Remote Monitoring
How older adults and caregivers experience virtual visits, wearable devices, and remote check-ins — from initial setup through daily use and troubleshooting.
Care Coordination Platforms
How families and care teams communicate, share information, and manage tasks across fragmented, multi-provider care environments.
Safety & Smart-Home Tech
Trust, privacy concerns, and practical adoption of fall detection systems, medication reminders, and home monitoring — from a user's perspective.
Caregiver-Facing Apps
Tools for managing medications, appointments, and provider communication — built for caregivers navigating complex, multi-party care responsibilities.
Example Use Cases
From Research Question to Product Clarity
These are the kinds of challenges we help teams work through — translating ambiguous product questions into actionable user insight.
Telehealth Onboarding Drop-Off
A health system wanted to understand why older adult patients abandoned their telehealth portal before completing their first visit. Through moderated usability sessions and diary studies, we identified three friction points in the login and device-check flow — leading to a redesign that reduced drop-off by over 40%.
Care Coordination Gaps Between Family Members
A startup building a family care app assumed the primary caregiver was always the point of coordination. Contextual interviews revealed a more distributed, often informal delegation of tasks — reshaping the entire information architecture before development began.
Wearable Adoption & Trust in Remote Monitoring
A medical device company needed to understand why older adults in a pilot program stopped wearing sensors after 30 days. We conducted in-home ethnographic sessions that surfaced concerns about perceived surveillance and discomfort — insights that directly shaped device messaging and form factor decisions.
Methods We Often Use
Research Approaches Built for This Context
Working with older adults and caregivers requires methodological care — recruiting the right participants, accommodating diverse digital literacy levels, and honoring the emotional weight of caregiving contexts. These are the methods we reach for most often.
Moderated Usability Testing
One-on-one sessions with older adult or caregiver participants, observing how they interact with your product in real time — uncovering confusion, workarounds, and moments of delight that surveys miss.
Contextual Inquiry & In-Home Ethnography
Observing users in the environments where your product will actually live — the kitchen counter, the living room couch, the caregiver's car — to understand behavior in authentic, messy context.
Diary & Longitudinal Studies
Capturing how behavior, attitudes, and technology use evolve over days or weeks — essential for understanding adoption curves and the point at which tools get abandoned or integrated into routine.
In-Depth Interviews
Structured and semi-structured conversations that surface motivations, mental models, and unmet needs — especially powerful for understanding the emotional dimensions of caregiving and health management.
Surveys & Screeners
Quantitative tools for sizing attitudes, segmenting populations by digital literacy, and prioritizing which user groups or pain points deserve deeper qualitative investigation.
Accessibility-Centered Evaluation
Heuristic reviews and assistive-technology testing that ensure your product works for users with visual, motor, or cognitive differences — a non-negotiable in aging-focused product design.
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