Research That Reaches the People Who Matter Most
Primana Insights connects research teams directly with older adults, family caregivers, and the healthcare professionals around them — across the industries where aging and caregiving shape every decision.
Who We Help
Who We Help
We partner with organizations whose products, services, and programs touch the lives of older adults, caregivers, and the people who care for them. Whether you're launching a new solution, refining an existing one, or building the evidence base for a major decision, we bring the right participants and the right methodology to the table.
Healthcare & Pharma
From clinical research to patient experience studies, we help healthcare and pharmaceutical organizations understand how older adults navigate care decisions, manage chronic conditions, and engage with the healthcare system.
Home Care & Senior Living
We support home care agencies, senior living operators, and care coordinators in understanding what drives satisfaction, preference, and trust among residents, families, and the workforce that serves them.
Financial Services & Insurance
Retirement planning, Medicare decisions, long-term care insurance — we help financial services and insurance organizations connect with the consumers and advisors who shape these high-stakes choices.
Consumer Products & Everyday Living
Older adults are a powerful and often underestimated consumer segment. We connect brands to this audience to inform product development, packaging, positioning, and the full path to purchase.
Technology for Aging & Caregiving
From telehealth platforms to remote monitoring devices, we help technology companies validate concepts, refine usability, and understand adoption barriers among older users and the caregivers who support them.
Common Threads Across Industries
No matter the sector, our clients share a common challenge: reaching and truly understanding older adults, their families, and the caregivers who support them. Aging and caregiving cut across every industry we serve — shaping how people make decisions about their health, their finances, their homes, and the products they rely on every day.
This through-line isn't incidental — it's our core expertise. We've spent years building the participant networks, methodological frameworks, and sector knowledge that allow us to surface insights other research partners simply can't reach. The result is research that's not just representative, but genuinely resonant with the audiences who matter most to your mission.
What Connects Our Clients
Aging populations as a primary or growing audience segment
Caregivers as key decision-makers and influencers
High-stakes choices requiring deep trust and nuanced insight
Hard-to-reach participants that demand specialized recruitment
Don't See Your Industry Listed?
Our expertise travels well. If your organization serves older adults, caregivers, or anyone navigating the complexities of aging — in any sector — we'd love to talk about how we can help. We regularly partner with organizations in adjacent fields and are always open to exploring new research challenges.
Reach out and let's find out whether we're the right fit for your next project.
Primana Insights
Specialist fieldwork and participant recruitment for research with seniors, family caregivers, and healthcare professionals.