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Case Studies & Stories
The best way to understand what we do is to see how we support real projects. Below are sample stories that show how we recruit and moderate seniors, caregivers, and healthcare professionals for complex studies. These are anonymised composites based on the types of work we do and industry needs.
1
Understanding Home Care Choices for Aging Parents
Client: Regional home care provider working across multiple states.
Objective: To understand how adult children and aging parents decide between home care, home health, and senior living—and what truly drives trust and comfort with a home care brand.
What We Did
Recruited:
  • Seniors aged 70–85 living at home with varying levels of support.
  • Adult children actively involved in caregiving and decision-making.
Methods:
  • 20 in-depth dyads (senior + adult child) conducted via video and in-home visits in select markets.
  • Short pre-task diaries capturing real conversations about safety, independence, and cost.
We designed recruitment and scheduling around medical appointments, energy levels, and caregiving routines, with clear, plain-language invites and reminders.
Impact
The client gained a clearer view of who actually initiates the first call, which messages reassure both seniors and adult children, and where confusion about "home care vs. home health" derails decisions. They used the findings to simplify their website copy, refine service packages, and train intake staff to better address family concerns about safety and independence.
2
Exploring Medication Adherence Among Older Adults
Client: Global pharma company planning patient support for a chronic condition therapy used heavily by older adults.
Objective: To understand how seniors and caregivers manage complex medication regimens at home, what gets in the way of adherence, and how support programs can help.
What We Did
Recruited:
  • Seniors 65+ with multiple chronic conditions taking the therapy or similar medications.
  • Family caregivers supporting medication management (organising pills, refills, reminders).
Methods:
  • 30 remote in-depth interviews with seniors and caregivers (separate and joint sessions).
  • 10 follow-up interviews with nurses and primary care physicians to understand clinical perspectives.
We adapted moderation style for each group: slower pace and more time for seniors to recall details; space for emotion and burden with caregivers; concise, clinically-focused discussions with HCPs.
Impact
The research revealed specific moments when seniors and caregivers struggled (e.g., changes in packaging, conflicting instructions, refill logistics) and highlighted where caregivers quietly filled gaps. The client refined patient education materials, adjusted reminder tools to better fit caregiver routines, and trained support teams to recognise caregiver roles more explicitly.
3
Testing a Digital Care Coordination Tool
Client: Health tech start-up building a care coordination app for families managing aging at home.
Objective: To evaluate how seniors, caregivers, and care coordinators use an early version of the app, identify usability barriers, and understand what features matter most in the real world.
What We Did
Recruited:
  • Seniors living at home with at least one chronic condition.
  • Primary family caregivers coordinating appointments, medications, and communication.
  • Care managers and social workers in home health and community organisations.
Methods:
  • Remote and in-person usability sessions observing how participants navigated key tasks (adding medications, sharing updates, messaging).
  • Short follow-up interviews one week later to see what stuck and what was abandoned.
We provided extra tech support for seniors (pre-session tech checks, optional phone-based participation) and offered caregivers flexibility in scheduling around work and care responsibilities.
Impact
The sessions showed where seniors struggled with sign-up and notifications, and where caregivers naturally took the lead. The client simplified onboarding, adjusted language to be clearer, and repositioned parts of the app as "caregiver-first," leading to stronger engagement in later pilots.
4
Mapping the Caregiver Journey for a Health System
Client: Integrated health system exploring new supports for family caregivers of older adults.
Objective: To understand how family caregivers experience the health system over time, including emotional, logistical, and financial pressures, and where system-wide support could make a difference.
What We Did
Recruited:
  • Family caregivers providing long-term support to older adults living at home or in senior living.
Methods:
  • Longitudinal qualitative study with three touchpoints over several months.
  • Journey mapping workshops with caregivers and internal stakeholders.
We designed participation to minimise burden: shorter sessions, clear boundaries, and emotional safety, with options to pause or withdraw at any time.
Impact
The study uncovered critical "pressure points" where caregivers felt invisible or overwhelmed—discharge planning, medication changes, and navigating multiple specialists. The health system used the insights to pilot a caregiver navigation service, redesign discharge materials, and build caregiver-specific communication into their digital tools.
How We Build Your Case Study
Every project is different, but our approach is consistent:
Start with real-life constraints (incidence, burden, access) and design fieldwork around them.
Recruit carefully, communicate clearly, and support seniors, caregivers, and HCPs through the process.
Moderate with empathy and structure so you get depth, not just answers.
Deliver stories, patterns, and practical recommendations your team can act on.
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