Fieldwork for Seniors, Caregivers & Healthcare Professionals
While most fieldwork agencies recruit everyone from teens to tire buyers, Primana Insights focuses on seniors, caregivers, and healthcare professionals. That narrow focus leads to better show rates, smoother studies, and richer real-world insight for teams working in aging and healthcare.
When Seniors Are Just Another Quota Line, Your Insights Suffer
Older adults, family caregivers, and frontline healthcare professionals are some of the hardest — and most important — audiences to reach well. Schedules are complex, trust has to be earned, and accessibility cannot be an afterthought. Standard recruiting approaches that work for general consumer samples often fall flat here, leading to underrepresentation, drop-off, and findings that miss the realities of aging and care.
Primana handles that nuance for you. We design and run recruiting, screening, and moderation around real lives — not just incidence spreadsheets — so you hear from the right people, in the right way, at the right time.
The Cost of Getting It Wrong
Underrepresentation of key life stages and health profiles
High drop-off from inaccessible formats and poor scheduling
Findings that miss the real texture of aging and caregiving
Lost confidence in data quality — and delayed decisions
What We Do
Three Core Services, Built Around Your Most Important Audiences
We handle the details that make or break research with aging populations — so your team can stay focused on design and insight.
Senior & Caregiver Recruiting
We recruit older adults across levels of independence, health status, and technology comfort — along with the family caregivers who influence decisions. Community-based outreach, phone-first contact, and flexible participation make it easy and dignified to take part.
Healthcare Professional Recruiting
We recruit physicians, nurses, home health professionals, social workers, care coordinators, and HCPs involved in older adult care. Our outreach respects their time, uses clear value propositions, and leverages trusted networks to reach the profiles you actually need.
Moderation & Fieldwork Support
We moderate interviews and groups with seniors, caregivers, and HCPs — adapting to each audience's pace, language, and context. From screener review and scheduling to reminders, tech checks, and incentives, we manage the details that keep studies on track.
Built Differently — Because Aging Research Demands It
Most fieldwork agencies are built to recruit broad audiences across many categories. Primana is built differently. We specialize in seniors, caregivers, and healthcare professionals, because research in aging and care demands a different level of nuance, trust, and operational flexibility.
Rooted in Both Research and Care
Primana sits at the intersection of market research and home care — combining years of research experience with day-to-day work alongside seniors and caregivers. Our screeners, quotas, and logistics reflect the realities of aging and caregiving, not assumptions.
Built Around the Aging Ecosystem
We don't just recruit "60+." We think in terms of life stage, health status, caregiver roles, and professional stakeholders — so your sample reflects the full ecosystem around aging decisions, from the individual to their entire support network.
Accessible and Ethical by Design
We design outreach, communication, and session formats that support older, potentially vulnerable adults: clear language, accessible materials, flexible timing, and an emphasis on informed consent and participant privacy at every stage of the study.
Who We Help
Supporting Research Wherever Aging and Care Intersect
We partner with teams across industries where reaching older adults, family caregivers, and healthcare professionals accurately and ethically is critical to the quality of the work.
Healthcare & Pharma
Treatments, devices, benefits, Medicare/Medicaid, and care pathways involving older adults and the clinical teams managing their care.
Home Care & Senior Living
In-home aides, home health, assisted living transitions, and aging-in-place solutions that help older adults stay safe and supported.
Financial Services & Insurance
Retirement planning, fraud prevention, long-term care, and financial decision-making among older adults and the family members who co-navigate these choices.
Consumer Products & Technology
Everyday products, mobility aids, digital tools, and telehealth platforms built with seniors and caregivers in mind — tested with the people who actually use them.
Research With Aging Populations Succeeds or Fails in the Details
Purpose-built recruiting and moderation change what your studies can deliver. When participants feel seen, respected, and genuinely accommodated, they show up — and they share. That's the foundation of research you can act on with confidence.
Recruit Right
Phone-first outreach, realistic feasibility, and thoughtful screening that account for health status, daily routines, and caregiving load — so your sample reflects the real population, not just whoever responds first.
Run Smoothly
Flexible scheduling, caregiver coordination, tech checks, clear reminders, and backup plans to keep sessions on track — even with audiences whose lives are unpredictable by nature.
Learn More
Lower drop-off, higher trust, and richer real-world stories that give your team confidence in the data — not just the sample size. Findings grounded in lived experience, not convenience responses.
How We Work
Fieldwork-First, Built to Flex Around Your Team
Fieldwork-First Partnerships
Primana primarily acts as a fieldwork partner: recruiting seniors, caregivers, and healthcare professionals; managing screeners; handling scheduling, reminders, and participant support. Your team keeps full control of research design and analysis, while we make sure the right people are in the room and ready to talk.
Plug-In Support When Needed
When projects call for it, we can step a little further upstream or downstream — reviewing a screener, advising on feasibility, or helping translate fieldwork outcomes into a simple topline summary. Our support flexes around your existing agencies and in-house teams, rather than replacing them.
Whether you're working with an existing research agency or running studies in-house, Primana slots in as a seamless fieldwork extension — no hand-holding required.
Ready to Talk Seniors, Caregivers, or HCPs?
Share a few details about your project and we'll respond within one business day with feasibility, timelines, and practical next steps. Whether you have a fully scoped study or just a rough idea of your audience and objectives, we can help you think through what it will take to reach the right people — reliably, ethically, and on schedule.