Healthcare fieldwork & market research
Primana Insights connects healthcare researchers with the patients, caregivers, and clinicians they need to hear from.
We recruit hard-to-reach participants — older adults, family caregivers, and healthcare professionals — for consumer, healthcare, and pharmaceutical research across the US and UK, including real-world evidence work that supports drug approval.
What we do
One partner for recruitment, fieldwork, and evidence generation
Primana Insights is a healthcare fieldwork agency built around one specialty: reaching the people who are hardest to recruit — and keeping them engaged for as long as a study needs them.
Healthcare Market Research
Qualitative and quantitative fieldwork with patients, caregivers, HCPs, and allied health professionals, across therapeutic areas.
Explore the servicePatient & Caregiver Recruitment
Recruitment through advocacy groups, patient associations, and vetted panels, with screening built around consent and inclusivity.
Explore the serviceReal-World Evidence
Longitudinal recruitment and retention designed to support RWE studies used in regulatory and drug-approval contexts.
Explore the serviceMarkets We Cover
Dedicated recruitment capability in the United States and United Kingdom, run from a single point of contact.
See our coverage
Why healthcare teams work with us
Built specifically around hard-to-reach recruitment
Older adults, family caregivers, and practicing healthcare professionals are the three audiences that most fieldwork agencies struggle to reach in sufficient numbers. Primana Insights treats that as the core problem to solve, not a side capability — from initial screening through the final data point of a study.
Every engagement is scoped to the audience first: who needs to be heard, where they can realistically be found, and what will keep them engaged across the life of the project.
Frequently asked
Common questions from research teams
What conditions/therapeutic areas do you cover?
We work flexibly across therapeutic areas rather than specializing in a fixed list. Each project's target condition, severity, and comorbidity criteria are defined with the client during scoping, then used to build a tailored screening and recruitment plan.
What markets do you serve?
We recruit and manage fieldwork in the United States and the United Kingdom, giving clients a single partner for studies that need coverage on both sides of the Atlantic.
How do you ensure data protection?
We design our recruitment and data-handling processes around UK GDPR and the UK Data Protection Act 2018 for UK projects, and around informed-consent and minimum-necessary-use principles that reflect how HIPAA treats research data for US projects. See our Compliance & Ethics page for detail.
What is real-world evidence and how does it support drug approval?
The FDA defines real-world data (RWD) as health information collected outside a traditional clinical trial, and real-world evidence (RWE) as the clinical insight drawn from analyzing that data. RWE most often supports label expansions, post-approval commitments, and postmarket safety monitoring.
How do you recruit caregivers for long-term studies?
We work through recruitment channels such as advocacy groups, patient associations, and vetted panels, then apply a screening and consent process designed to keep caregivers engaged and informed for the full duration of a longitudinal study.
Ready to scope a project?
Tell us who you need to reach, and where.
Whether you need patients, caregivers, or HCPs recruited in the US, the UK, or both, our team will work through feasibility with you before anything is scheduled.
Talk to Our Team