Fieldwork & Recruitment for Seniors, Caregivers & Healthcare Professionals
Primana Insights is a boutique fieldwork and moderation agency specialising in seniors, caregivers, and the healthcare professionals who support them. We help research teams recruit, engage, and hear from these audiences in ways that are respectful, practical, and insight‑rich.
From first screener to final fieldwork report, Primana Insights brings specialist expertise to every stage of research with aging populations. Whether you need a single recruitment wave or end-to-end project support, we fit where you need us most.
Senior & Caregiver Recruiting
Thoughtfully designed recruitment that reflects the real realities of aging and caregiving — health conditions, routines, technology comfort, and emotional load.
We specialize in connecting you with the specific individuals whose insights are crucial for your research.
Older Adults
Seniors living independently, receiving home care, or in senior living communities.
Participants with diverse mobility, technology comfort, and support needs, including potentially vulnerable adults.
Family Caregivers
Adult children, spouses, partners, or friends providing unpaid care, from occasional check-ins to complex, round-the-clock support.
Healthcare Professionals
Clinicians, nurses, social workers, therapists, and home health professionals focused on older adult care.
Administrators and care coordinators managing operations and policy in aging-focused settings.
Our Process
How We Work
Primana Insights integrates seamlessly with your research process, offering flexible partnership models that adapt to your team's needs.
Fieldwork-First Partnerships
We act as your dedicated fieldwork partner, expertly recruiting seniors, caregivers, and healthcare professionals. Our services include managing screeners, scheduling, reminders, and comprehensive participant support. You maintain control over design and reporting, confident that the right individuals are engaged, prepared, and fully supported throughout the study.
Plug-In Support When Needed
For specific project requirements, we offer flexible, supplementary support. This can involve reviewing screeners, providing feasibility assessments, or assisting in translating fieldwork outcomes into clear, topline summaries. Our adaptable approach complements your existing agencies and in-house teams without replacing them.
Our Differentiators
What Sets Us Apart
Our specialized focus and commitment to ethical, community-driven research ensures unmatched quality and depth in every study.
Deep Specialist Knowledge
Profound understanding of seniors, caregivers, and HCPs—not a generalist agency pivoting to aging—guaranteeing relevant and insightful research.
Community-Rooted Outreach
Our unique community access allows us to engage participants often missed by other recruiters, reaching diverse and authentic voices.
Adaptive Moderation
Our moderation style genuinely adapts to each audience, fostering open and authentic conversations for richer, more nuanced insights.
Transparent Communication
Expect honest and proactive updates on feasibility and challenges, ensuring you're always informed and confident in your project's progress.
Participant Safeguards
Protections and sensitivity for potentially vulnerable participants are built in by default, ensuring ethical and respectful research practices.
Not sure which service fits? Start with your industry or use case.