Primana Insights Privacy Policy

1.Purpose of Collection

When you register for our research panel, we collect contact and profile information to:

• Determine your qualification for specific research studies;
• Contact you about paid research opportunities that may be a good fit;
• Schedule and manage your participation in research; and
• Administer incentive payments and related logistics.

2.Categories of Information We Collect

Depending on how you interact with us — as a panel member, a healthcare professional or business contact, or simply a visitor to our website — we may collect the following categories of information.

Contact information

• Name
• Mailing address
• Email address
• Phone number(s)
• Preferred contact method

Demographic and profile information

For seniors, older adults, and family caregivers: age or age range, gender, city/state/ZIP code, living situation, caregiving role, and household or lifestyle details relevant to a study.

For healthcare professionals and other business contacts: professional role or title, clinical specialty, years of experience, practice setting, and professional interests.

Research-related information

Product or service usage, attitudes, opinions, and preferences, experiences with aging, caregiving, or care delivery, and feedback on concepts, messages, or services we test on behalf of clients.

Sensitive personal information

Depending on the study, we may collect sensitive categories of information, such as health-related information, details about caregiving situations, and, in limited cases, political or religious views or sexual orientation or other protected characteristics relevant to a specific research topic. We collect sensitive personal information only where it is relevant to a study's eligibility criteria or subject matter, and, where required by law, only with your consent. We do not use sensitive personal information for marketing purposes.

Internet and technical information

When you visit our website, we and our service providers may automatically collect: IP address, browser type and version, device identifiers, pages viewed, links clicked, and time spent on the site, and referring website or campaign information. We use this information for analytics, security, fraud prevention, and to improve the user experience of our website. Our website may use cookies or similar technologies for these purposes.

3.Minimum Information for Panel Membership

To join our research panel, we require the following minimum information:

• First and last name
• Date of birth or age range
• Mailing address (or at minimum, city, state, and ZIP code)
• Email address
• Phone number

Providing additional profile information is optional but helps us match you more accurately with relevant studies.

4.How We Use Your Information

We use the information we collect to:

• Maintain our panel and contact database;
• Assess your eligibility for, and invite you to, relevant research studies;
• Manage scheduling, reminders, and logistics for your participation;
• Conduct market research on behalf of our clients;
• Process incentive payments;
• Comply with legal and regulatory requirements;
• Protect the rights of our company, participants, and clients; and
• Operate, maintain, and improve our website and services.

5.Sharing of Information

Primana does not resell or redistribute your personal information except as described in this Privacy Policy or with your consent. We may share information with:

• Clients sponsoring a research study — for example, to invite you to a client-hosted session, confirm your attendance, or, with your consent, to share identity-linked responses.
• Service providers and vendors who support our operations, such as incentive payment providers, scheduling tools, video-conferencing platforms, survey and online community platforms, and IT and security providers.
• Professional advisors and legal authorities when required by law, to comply with legal obligations, to respond to lawful requests, or to protect the rights, safety, or property of Primana, our clients, or research participants.

We require all third parties we share information with to use it only for the disclosed purpose and to protect it with appropriate security and confidentiality safeguards. We do not share IP addresses with third parties except as needed for security, fraud prevention, analytics, or as required by law.

If Primana is involved in a merger, acquisition, or reorganization, your information may be transferred as part of that transaction, subject to applicable law.

6.Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, meet our legal, contractual, and accounting requirements, and maintain accurate records. For panel members, we generally keep your information while you remain an active panel member and for a period after your last participation. When information is no longer needed, we delete, de-identify, or securely archive it.

7.Data Security

We maintain physical, technical, and administrative safeguards designed to protect your information, including encryption in transit and at rest, access controls based on role and need-to-know, secure systems and network protections, and ongoing monitoring and incident response. No system can be guaranteed to be 100% secure, however, we work to maintain safeguards that are appropriate to the sensitivity of the information we collect.

8.Children and Minors

Our services are intended for adults and are not designed or targeted to individuals under the age of 18. We do not knowingly collect personal information from anyone under 18 without parental or guardian consent. If we learn that we have collected such information without appropriate consent, we will take steps to delete it.

9.Communications and Text Messages

By providing your phone number or email address, you agree that Primana may contact you to invite you to participate in research, confirm or reschedule sessions, provide reminders or instructions, and send information about incentives or follow-up. This may include text messages to a wireless number with your permission; standard messaging and data rates may apply. You can withdraw your consent to these communications at any time, though you may still receive non-marketing messages that are necessary to fulfill research obligations or comply with legal requirements.

10.Your Privacy Rights

Depending on where you live, you may have rights that include the ability to:

• Request access to the personal information we hold about you;
• Request correction or updating of that information;
• Request deletion of your information, subject to legal or contractual requirements;
• Object to or restrict certain processing of your information;
• Withdraw consent;
• Request a portable copy of your information; and
• Opt out of certain uses or disclosures where required by law.

We will not discriminate against you for exercising your privacy rights. To make a request or ask a question, please use the contact details in the “How to Contact Us” section below; we may need to verify your identity before responding. If you are located in a region with specific privacy laws — including the EU/EEA, the UK, California, or other US states — you may also have the right to lodge a complaint with your local data protection or privacy authority.

11.International Transfers

Primana is based in the United States. Your information may be stored or processed in the US or in other locations where Primana or our service providers operate. If you are accessing our services from outside the US, you understand that your information may be transferred to, stored, and processed in jurisdictions with different data protection laws than your own. Where required by law, we use appropriate safeguards for cross-border transfers of personal information.

12.Your Choices: Panel Membership and Marketing

Participation in our research panel is always voluntary. You may decline any research invitation without affecting your panel status, or ask to be removed from the panel entirely at any time. To stop receiving invitations or other communications from us, use the unsubscribe link included in our emails, or contact us directly using the details below.

13.Links to Other Websites

Our website and communications may occasionally link to third-party websites, such as a client's survey platform or a video-conferencing tool used to conduct a session. This Privacy Policy applies only to information collected by Primana. We encourage you to review the privacy policy of any third-party site before providing your information, as we are not responsible for the privacy practices of websites we do not operate.

14.Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. When we do, we will revise the “Last updated” date at the top of this page, and in some cases we may provide additional notice, such as by email or a banner on our website. We encourage you to review this page periodically.

15.How to Contact Us

If you have questions or requests about this Privacy Policy, or would like to exercise any of your privacy rights, please contact us:

For more on how we approach data protection frameworks such as GDPR and HIPAA in our fieldwork, see our Compliance & Ethics page.