About Primana Insights
A research partner, not just a recruitment vendor
Primana Insights was founded on a simple observation: the participants healthcare research needs most — older adults, family caregivers, practicing clinicians — are usually the hardest to find and the easiest to lose partway through a study.
Founding story
Founded by Brenda Hope
Primana Insights was founded by Brenda Hope in 2021, following a 23-year market research career spent on both sides of the industry — agency-side delivering fieldwork for clients, and, more recently, client-side driving data-informed decisions from the inside. Having lived and worked in both the UK and the US, Brenda saw the same gap play out on both sides of the Atlantic: recruitment plans built for general consumer studies routinely fell short once applied to seniors, caregivers, and clinicians. Primana Insights was built specifically to close that gap, rather than adapting a general-purpose panel to healthcare after the fact. Since then, the team has delivered 360+ projects a year for clients across the US and UK.
Mission
Make hard-to-reach populations reachable, respectfully
Our mission is to give healthcare researchers reliable access to the patients, caregivers, and healthcare professionals whose input matters most — recruited and retained in a way that respects their time, their privacy, and their reasons for taking part.
How we work
A partner across the life of a study, not a one-time list provider
We position ourselves as a research and fieldwork partner: involved from feasibility and screening design through recruitment, retention, and final reporting handoff — with particular depth in the hard-to-reach recruitment that older adults, caregivers, and HCP audiences require.
Deep specialization
Focused specifically on seniors, family caregivers, and healthcare professionals, rather than treating healthcare as one vertical among many.
US & UK reach
One team managing recruitment on both sides of the Atlantic, so multi-market studies don't need to be split across vendors.
Process-first ethics
Consent, confidentiality, and data protection built into the recruitment process itself — not bolted on as a compliance afterthought.
Want to know more about our approach?
Let's talk about your study.
We're happy to walk through how we'd approach recruitment and retention for your specific audience.
Talk to Our Team