Primana Insights Privacy Policy

Primana Insights (“Primana,” “we,” “us,” or “our”) is committed to protecting the privacy and security of the personal information we collect from:

We use this information primarily to conduct market research and fieldwork on behalf of our clients, and to operate and improve our services.

By interacting with Primana, joining our research panel, or visiting our website, you agree that your personal information will be handled as described in this Privacy Policy.

1. Purpose of Collection

When you register to join the Primana Insights Panel or otherwise provide your details to us, we add your contact information and other profile information to our secure database so that we can:

determine whether you may qualify for specific research studies

contact you about relevant paid research opportunities

schedule and manage your participation in those studies

administer incentive payments and other project logistics

We use your information only for research‑related purposes and for operating our business (for example, maintaining records, complying with legal obligations, and improving our services).

2. Categories of Information

We Collect The information we collect depends on who you are (for example, senior, caregiver, or healthcare professional) and the needs of a given research project. Examples include:

For seniors and caregivers, we may collect information such as:

For healthcare professionals and other business contacts, we may collect information such as:

Depending on the study, we may ask additional questions solely to determine participation eligibility or to understand your perspectives during research, for example:

Certain information we collect may be considered “sensitive” under applicable privacy laws. This can include:

We collect this information only when it is relevant to a research project, and only with your consent where required by law. We use sensitive personal information solely to:

determine eligibility for research participation, and

conduct research you have agreed to take part in.

We do not use sensitive personal information for unrelated purposes, such as marketing.

When you visit our website or interact with our online forms, we may automatically collect:

We use this information to analyse website traffic, maintain security, prevent fraud or misuse, and improve website performance and user experience.

We may also use cookies or similar technologies to remember your preferences and better understand how visitors use our site. You can usually control cookies through your browser settings.

To join the Primana Insights Panel, we typically require at least:

Providing additional profile information is optional but helps us match you more accurately with relevant studies.

We use personal information to:

We do not sell personal information for unrelated marketing purposes.

Primana does not resell or redistribute personal information linked to your identity outside our company except as described in this Policy or with your explicit consent.

We may share personal information, when necessary, with:

All third parties that receive personal information from us are expected to:

We do not share IP addresses with third parties except as needed for security, fraud prevention, analytics, or as required by law.

In the event of a merger, acquisition, reorganization, or other corporate transaction involving Primana, personal information may be transferred as part of that transaction, subject to applicable law.

We retain personal information only for as long as reasonably necessary to:

For panel members, this typically means we may keep your profile information while you remain in our panel and for a period after your last participation or interaction with us. When information is no longer needed, we will either delete it, de‑identify it, or archive it securely, consistent with applicable law and our internal policies.

We use a combination of physical, technical, and administrative safeguards to help protect personal information from unauthorized access, use, or disclosure. These safeguards may include:

No system can be guaranteed to be 100% secure. However, we work to maintain safeguards that are appropriate to the sensitivity of the information we collect.

Primana’s services and research activities are intended for adults. Our sites and panels are not designed for, or targeted to, individuals under the age of 18.

We do not knowingly collect personal information from anyone under 18 without appropriate parental or guardian consent. If we learn that we have collected such information without proper consent, we will take steps to delete it as soon as practicable.

If you provide your phone number or email to Primana, you agree that we may contact you using those channels to:

With your permission, these communications may include text messages to your wireless number. Standard messaging and data rates may apply. You can withdraw your consent to receive texts or other communications at any time by following the instructions in the message or contacting us directly. However, we may still send non‑marketing messages that are necessary to fulfil research obligations or comply with law.

Depending on where you live and the laws that apply, you may have certain rights regarding your personal information. These may include the right to:

We will not discriminate against you for exercising your privacy rights.

To make a request or ask a question about our data practices, please contact us using the information in the “How to Contact Us” section below. We may need to verify your identity before responding.

If you are located in a region with specific privacy laws (such as the EU/EEA, UK, California, or other U.S. states with privacy legislation), you may also have the right to lodge a complaint with your local data protection or privacy authority.

Primana is based in the United States, and the information we collect may be stored and processed in the United States or other locations where we or our service providers operate.

If you access our site or participate in research from outside the United States, you understand that your information may be transferred to, stored in, and processed in jurisdictions that may have different data protection laws than your home country. Where required by law, we use appropriate safeguards for cross‑border data transfers.

Participation in our panel and research is always voluntary. You may:

decline any specific research invitation without affecting your panel status, or

ask to be removed from the Primana Insights Panel at any time.

If you no longer wish to receive invitations or communications from us, you can:

use the unsubscribe link (where provided) in our emails, or

contact us directly using the information below.

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will revise the “Last updated” date at the top of this page. In some cases, we may provide additional notice (such as by email or website banner).

We encourage you to review this Policy periodically to stay informed about how we handle personal information.

If you have questions about this Privacy Policy, our data practices, or your privacy rights, or if you would like to make a request regarding your personal information, you can contact us at:

971 US Highway 202N, Branchburg, NJ 08876

Email: info@primanainsights.com